Information is Power

I was eating lunch in the office when it occurred to me that I needed to pick up some bread on the way home from work. I sent a quick email home so my wife might remind me to stop at the market. She responded with a simple message that she’d try to remind me, but I was much more intrigued with the sidebar on my email display. Thanks to email scan technology paired with the RFID tag in my shoulder, in less than a second, Google was able to tell me that I could find the lowest price for bread at Fry’s just 5 minutes away. I didn’t want to go to Fry’s because they don’t carry the brand I like best, but Google was able to connect with my Facebook account and offered me some very important facts. Google told me that 80 per cent of my friends enjoy the bread they sell at Fry’s. In fact, many of my local friends shop at that specific location. According to their statistical information, there’s a 75 per cent chance I will run into my good friend Joe if I get to the store between 4:30 and 5:00pm on Tuesdays.